Looxid Labs CI

Looxid Labs is a neurotech startup which developed a platform that can capture the user's eye-tracking data and brainwave signal at the same time.

In this project, the corporate identity for Looxid Labs and the PC application interface for LX-I, the eye-brain interface headset, were designed.

  • Client Looxid Labs
  • Year 2015
  • Scope CI, PC application UX/GUI
Looxid Labs

CI

The visual identity of Looxid Labs was conceived to symbolise the concept of convergence and to represent the company's cutting-edge technology.

CI guideline for Looxid Labs
Looxid Labs business card

PC application UX/GUI

LUCY is a Windows PC application for LX-I, the eye-brain interface headset. It shows graphs in the form of a widget in order to allow users to decide which ones need to be displayed. The key graphic elements were designed in bright colours with round-shaped components to keep the corporate identity consistent and make its look & feel familiar to the general audience.

Rough sketches for LUCY
UX planning for LUCY
LUCY: a PC application for LX-I
LUCY: a PC application for LX-I